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Pay per Click Advertising

In the world of advertising on the Internet, one of the most popular models is the Pay per Click (PPC. Under this model, web publishers are paid by the advertisers only when their advertisements on the website are clicked by visitors freeing web advertisers from paying website owners just for hosting the advertisement without any guarantee that it is being viewed by visitors. While content websites usually charge a pre-determined amount per click, search engines now commonly resort to a bidding system on keyword phrases that are considered to be relevant to the targeted audiences. The PPC model thus enables the implementation of marketing opportunities through advertising affiliates. This proves to be economically feasible for many advertisers and in turn web publishers, as only when a click leads to a sale, the affiliate is paid.

Advantages of Pay per Click Advertising

  • Advertisers do not need to pay for the advertisement listing; payments only follow as a result of actual visitor clicks on the advertisement
  • Offers immediate placement result among the top ranks in popular search engines such as Google or Yahoo - a distinct advantage over the search engine optimization process for superior organic rankings
  • Model offers unmatched flexibility for targeting placement of advertisements
  • Enables advertisers to exercise better control over advertising budgets
  • Risk-free process and offers superior tracking of advertising efficacy
  • New product or service appeal can be immediately analyzed with a PPC model in place.

Who are we?

We are an expert team of professional online advertising specialists and web strategists. Our areas of focus is the rapidly-developing markets of eastern Africa; we are familiar with client / customer expectations as well as the operating environment in countries such as Rwanda, Uganda, Burundi, Kenya, Tanzania and Congo.

Increase Your Advertising Effectiveness

Our PPC domain experts possess an unmatched knowledge of traffic-attracting keywords relevant to your industry, geography and even language to enable extraction of maximum advertising exposure so that you can generate more sales and return on investment. Should the circumstances so warrant we will be glad to conduct extensive customized research for you to develop keywords that are more customer focused.

We will also extend our assistance in developing unique advertising and sales strategies together with a relevant financial budget suited to your specific needs.

We will share our expertise on advanced bid management so that your keywords are able to get you the superior rankings that are necessary to drive your ROI.

Our PPC management program also assists you in creating a landing page for enhanced conversion of visitors to customers.

We will also help you to monitor, analyze and understand traffic results thrown up by the search engines and use the information to more relevantly create and manage ad groups to attract more visitor traffic.

Superior Technology Applications

Our PPC campaigns are innovative, effective and scalable due to our superior comprehension of technology applications. We do not depend on or biased towards and particular technology platform for advertisement bid management or tracking- our domain expertise is technologically agnostic and fully executable on the wide variety of tools that may need execution for best results.

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