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Technology
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Online Market Research

It is essential for any business to obtain customer / user feedback on its product or services so that it can continue to work on further development and fine tune its communication for better management of customer expectations. This process of obtaining response in known as marketing research and is engaged in as a matter of course by all responsible and ethical commercial establishments. With businesses acquiring global reach and increasing presence on World Wide Web, it is often necessary and viable to conduct research online.

Online research can be executed with the identity of the company revealed it being kept deliberately anonymous, it the revelation of the identity is thought to be influencing the quality of the research results. Like any application, market research requires special skills and more so in the case of online markets where data acquisition and authentication presents several unique challenges. The biggest advantage of conducting online research is the reduction in costs over that of conducting it the traditional way; face to face or via telephone. Accordingly a larger sample universe can be considered and the normal cultural biases can be eliminated due to a larger geographical coverage made possible.

Our online market research services are comprehensive:

We deploy a highly-skilled team of research specialists conversant with the mechanics of data extraction on an online platform to deliver a comprehensive range of services. The advantage of working with our skilled specialists is that they are not only expert market researchers but extremely well conversant with the customer psyche of the targeted customers. When you are conducting a data acquisition on a global scale you can appreciate how humongous and vital that aspect can be in translating the data collected into meaningful information. Our range of services are especially targeted to clients in East Africa, understanding well as we do the market and customer behavior of countries such as Rwanda, Uganda, Burundi, Kenya, Tanzania and Congo. We are known for our expertise of analysis of product effectiveness and research into brand awareness in the east African market.

We start our exercise by getting familiar with your business and its products and services. We work with our clients in preparing a clear idea of the purpose behind the research exercise so that the data acquisition can be suitably tailored. We take into confidence the client regarding our research methodologies, the sample size and spread and ensure that it is appropriately homogenized.

Among the various tools we employ are:

  • Online consumer panels
  • Online interviews / surveys
  • Surveys through email
  • Web analytics
  • Blog research
  • Social networking sites

While we generally undertake end to end online market research exercises, our service range is modular and is individually available. These comprise:

  • Primary and secondary data collection
  • Design of the online questionnaire
  • Database maintenance
  • Market segmentation, sizing and profiling

We are extremely sensitive to data reliability considering that is the most critical aspect of online research. We ensure that we adopt and adhere to the best practices in data acquisition and research. We run established accuracy checks at every stage of the research process to ensure that the data and analytics are totally error-free.

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