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Technology
technology

Email Marketing

Email marketingEmail marketing is the natural evolution of direct mail; where it really scores is in its speed, cost and ease of communication given the advanced technology applications that we now have recourse to.

Contrary to popular notion that with the advent of social networking sites, blogs and mobile telephony messaging email marketing as a marketing tool was on the descendant, the Direct Marketing Association reports extremely encouraging statistics. Ranking second to organic search engine results, email marketing yielded a return on investment in excess of $40 for every dollar invested.

Why email marketing works?

The most important factor is that it allows prospective customers to be specifically targeted across a variety of factors and properties and in an almost infinitesimal number of customizable ways. Apart from being an extremely fast and low-cost communication method it has the advantage of allowing interaction with the addressee and is thus able to build loyalty and faithfulness. In a world that sees an immense clutter of advertising and sales messaging, it can still cut through, if properly targeted, and acts as a prime driver of sales through the many other channels the product or service may be available.

Who are we?

We are a core team possessing domain expertise in online advertising and marketing. Our areas of focus is the rapidly-developing markets of eastern Africa; we are familiar with client / customer expectations as well as the operating environment in countries such as Rwanda, Uganda, Burundi, Kenya, Tanzania and Congo.

Our email marketing services

Strategic Planning: We provide on-demand skilled consultation and assistance on developing a communication strategy that employs a result-driven approach. We will assist you to develop a plan that will guarantee an enhanced ROI with measurable objectives. We engage in personal consultation to conduct assessments of your requirements and a comprehensive appreciation of your brand, market differentiation and positioning. Based on our analysis we will generate an actionable recommendation list that will assure you of the efficiency of your email campaigns.

Creative services: We will assist you in the creation of effective and superior email templates that will impress recipients and leave a lasting imprint on their minds. Our consultation and analysis process factors in the company and brand culture, the marketing environment realities, and the financial boundaries. We do not offer standardized solutions but generate customized and specifically-targeted solutions that are a best fit for you. Our team not only possesses a highly creative talent but is sensitized to the business realities of clients.

Email marketing: Our highly-talented technical managers deploy their substantial domain expertise to craft and implement your email marketing campaigns. Fully realizing the client’s production constraints, we can help out with a completely outsourced email solution that takes care of issues such as templates, list management, custom fields, testing & debugging and actual deployment.

Delivery services: Our delivery team manages your email productivity with appropriate platform setups and configuration. We maintain excellent relationships with ISPs so that we can effectively monitor deliverability details. We also track and monitor the threshold levels of spam and engage in complaint mediation by the feedback loops provided by the ISPs.

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