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Affiliate Marketing

Affiliate marketingAffiliate marketing is fast gaining acceptance and popularity for being an easy to implement and monitor revenue enhancing model by website owners. This model is essentially a simple revenue sharing arrangement that works on the principle of a share of the profits arising out of transactions by an online business being given to the website owner who had published the advertisement that had generated the sale. Revenue sharing may be done in any of the following ways: pay per click, pay per lead or pay per sale.

Affiliate marketing has become popular because it represents a painless and convenient way of revenue generation by both website owners who do not have to engage in other activity apart from placing the advertisement as well as the online retailer who now has the flexibility of placing a larger number of advertisements in multiple websites without incurring the expense of setup or guaranteed charges. The most striking aspect of this model from the viewpoint of the online merchant is that no payments need be made till such time the agreed upon action or result has occurred.

Our Affiliate Marketing Expertise

We specialize in advisory and implementation of affiliate marketing services all over the world; however we are proud of the fact that we have accumulated a vast reservoir of experience and knowledge of trends in the field of affiliate marketing in the fast-developing markets of eastern Africa; we are especially familiar with customer psyches and online behavior in countries such as Rwanda, Uganda, Burundi, Kenya, Tanzania and Congo.

Some core areas of expertise are:

  • Identification of a relevant affiliate marketing plan and program
  • Arranging optimal solutions for affiliate marketing
  • Locating and subscribing to advertising networks with potential
  • Tracking and monitoring of the program performance
  • New affiliate recruitment
  • Fraud monitoring and prevention

Operating an affiliate program is akin to operating and motivating an online sales force for obtaining potential customer leads and sales conversions. Our affiliate marketing desk offers customers extremely high performing marketing services by arranging for advertisements to be placed on relevant high traffic websites and network. While we possess thorough domain knowledge of our customers’ business sectors, we amplify our efforts by consulting with the client at every stage for enhancing the return on investment along with augmented brand acceptance.

Our focused marketing solutions for the east African markets benefit clients with:

  • Augmented sales and high ROI for healthy online business growth
  • Directed traffic through affiliate websites that attract high traffic through reliable networks
  • Compacted costs of acquiring customers
  • Convenient and reasonable payment systems: Pay for Performance (PFP), Pay per Lead (PPL) and Pay per Acquisition (PPA)
  • Comprehensive support and administration services

Discovery and determination of appropriate affiliate websites or networks that can get your banner advertisement the maximum exposure without detracting from the brand image is a vital task. Our expert team specializes in placing your advertisements on websites that are visited by persons with similar interests to take advantage of the synergy with the existing web traffic. You can depend on us to find the best-fit websites on an ongoing basis so that your advertisements get a superior click through with commensurate revenue augmentation and ROI performance.

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